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At the giant ads and marketing platform focused event, they not only spoke about privacy and the way forward for Google but announced 10 huge new features ...

But there are a few major things you must do (we call them The 10 Commandments) and some others that you shouldn't absolutely do (The 7 Deadly sins).

If you're not spending a lot of money on advertising and have opted not to run experiments with different audiences, ad sets and variations, and are instead ...

Google AdWords seems pretty simple: It's online advertising on Google's search network or sites connected to it.

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You might just want to start off with a single campaign for now. But once you get good at this, you'll have multiple campaigns.

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But that's not all—Mature companies also have very clear priorities and trusted methods they rely on when it comes to executing a successful CX strategy.

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In Google Keyword Planner (which is the primary source of this data), they call it “Avg. monthly searches:”